HFT 3242 Additional Services in Hospitality to Increase the Effect of Hospitality Services

Abstract

The hospitality sector has dynamically evolved with advancement in technology and market expectations. This paper illustrates the impact of complementary services on the effectiveness of hospitality services. It also discusses the influence of additional services on the competitiveness and customer choice of a hotel. This work utilizes a critical analysis of the existing literature to expound on client preferences and needs. The study shows that service innovation plays a crucial role in the effectiveness of usual hospitality services. Besides, the use of additional services to create a competitive edge has been linked to fostering hotel profitability, growth, and client base in the hospitality industry. As a result, it is recommended that managers align additional services with existing business strategies to realize better customer experience.

Keywords: abstract, introduction, summary, conclusion

Additional Services in Hospitality to Increase the Effect of Hospitality Services

Introduction

The hospitality industry is broadly concerned with the provision of leisure services to diverse clients. The industry ascribes restaurants, accommodation services, hotels, casinos, amusement parks, entertainment, and cruises in addition to a myriad of tourism-related services. The industry impacts businesses, economies, customers, and employees, thus making it a crucial development facet. Ionel (2016) notes that hospitality customers seek the homiest and most convenient arrangements possible. Consequently, firms in the hospitality industry are committed to helping clients attain satisfaction and meet their desires as travelers or guests in recreation facilities. More specifically, the hotel industry, a section of the hospitality industry, is more concerned with accommodation and lodging services. In this regard, the industry is largely associated with the travel and tourism departments.

The hospitality industry has evolved over time and is currently providing person-oriented and customized services. According to Gilmore (2017), consumers are no longer enthused by basic customer services such as a well-established reception, first services, and accommodation. Instead, client’s desire quality customer-based services intertwined with other hospitality services. This is more evident with baby boomers’ generations especially across Europe. Known as the most travelled generation of the decade, the desire to travel and entertainment has largely busied the hospitality sector. While technology is being used to attract millennia’s, baby boomers are more concerned with customization of services, especially customer support services (Ionel, 2016). With dynamic technological advancements, the integration of information technology to ensure excellent services is becoming a necessity. The changing trends demand anticipatory customer services that complement the usual hospitality services. Therefore, offering services such as transport, well-versed customer care, entertainment options, childcare support, and corporate social responsibility are likely to improve the effect of hospitality services.

Millennial travelers are likely to make the largest group of travelers and consequently the biggest share of the hospitality sector. The emergence of foodie culture is evident across multiple hospitality sectors. Hotels are currently obliged to upsurge services on food and dining-an aspect that was rarely considered previously. Being among the largest group of travelers, the increased focus on foods has changed the way hotels and even local attractions approach the food and beverages they offer their guests. It is no longer business as usual.

References

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